Digital marketing content must be in the Red Marker File Specification (as amended from time to time):

How to get the best output from Red Marker based on the file type you are uploading:

  • PDFs: The PDF should be created using the export or save as function from the application in which the underlying campaign asset was created (typically Adobe InDesign or Adobe Photoshop).

  • doc(x), and ppt(x) files: These files should be created directly from the source program (Microsoft word, TextEdit). Other ppt(x) files must be generated directly from the source program (Microsoft PowerPoint, Google Slides).
    Note: Red Marker converts these files into PDFs when uploaded.

  • jpg/png: Image files can be uploaded and reviewed as long as the resolution is reasonable. Generally, if you can read it, we can read it.
    Note: Red Marker converts these files into PDFs when uploaded.

  • Resolution Recommendation: The recommended resolution for images/PDFs for accurate text detection is 1024 x 768.

  • Content Format: Content should be in ‘near-final’ (the format in which it will be sent to the recipient/consumer) including all details of the offer, applicable disclaimers, print-ready formatting and layout, images etc.

    • Placeholders: Placeholder elements to indicate a variable field that will be included in the document production process (such as <offer_date> or <xx December 2023>)

    • Files: Single files with different campaign assets have one campaign per page.

    • PDF created for direct mail campaign assets in the format of a single or bi-fold letter.

Challenges to be considered, which affect Red Marker giving the BEST results:

  • How PDF's are created: PDFs created by printing out a copy and then scanning that copy back in can create a low resolution result. Accuracy in scanning these types of documents is subject to limitations of the OCR capabilities.

  • Content not intended for Red Marker review: Cover sheets, comments, notes, instructions or text in mark-up/revision mode, print markings that are not going to be included in final content received by the customer.

    • An indication within the content of different offers to different segments (eg, [Offer to segment 1 - $50 annual fee discount], [Offer to segment 2 - $99 annual fee discount]).

    • Content in revision-mode (with underscored text) or containing cover sheets, comments using Adobe comment or notes functionality, instructions within the document or print markings.

    • Multiple campaign assets on a page.

    • Unicode characters.

    • Text presented in interactive PDF forms.

    • Text layouts such as font style, use of italics, use of particular style sheet.

    • PDF created for direct mail campaign assets in the format of a tri or four-fold letters may not extract at all or in the order in which a recipient will typically read the letter.

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GUIDANCE TO CONTENT PRODUCERS

  • Generate PDFs directly from the source program (Adobe In-design, Photoshop) using save/export. Generate doc(x) files directly from the source program (Microsoft word, TextEdit). Generate ppt(x) files directly from source program (Microsoft PowerPoint, Google Slides).

SAMPLES REQUIRED TO CONFIRM COMPATIBILITY

  • Each content format type must be provided to confirm compatibility.

Note: Each new content type and channel will need to be agreed with Red Marker with the relevant rules built, appropriate testing and optimisation.


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